Yes, the price listed on the uOpen marketplace must match your own website listing price. It is important that pricing remains consistent across all channels. By adopting an omnichannel approach you will provide shoppers with a unified experience across online and offline channels, including social media, retargeting and everything in between. On average users hit six touch points before making a purchase, maintaining a consistent offering and price through all of these, and all potential touch points both improve user perception and discourages users from searching around, where there is a potential of finding a competitor or losing interest.

We are asking all merchants to include UK postage and packaging within their total sales price. From our experience this helps reduce abandoned shopping baskets from customers who feel misled when P&P is seperated and added at the end of the checkout process.