Unboxing videos are so much more than simply a visual representation of ‘what’s inside the box.
A video allows s customers to see :
- How the box arrives, the scale and the packaging.
- The items typically included in each box
- The quality and presentation of the items.
- A better sense of the value on offer.
- The informational inserts, leaflets and magazines.
- The extra little touches and detail that enhance the product experience.
Brands that provide unboxing and explainer videos have proven to increase sales.
Research today shows that these types of videos increase sales by 1:8 [nearly double], and 74% of consumers who watched a video went on to buy the product. A recent study by Google revealed 1 in 5 consumers watched an unboxing video before purchasing.