This is part of uOpen’s 'Industry Insights' interview series - a valuable collection of informative and intelligent insights into how some of the UK's best-known and most-loved subscription box businesses came to be and got to where they are - all shared by the very people who made it happen...
Covering customer acquisition to fulfilment, this blog series offers a behind the scenes look at how the many moving parts of these complex, yet successful operations come together each month to satisfy the ever-growing demand of subscription box customers in the UK.
How did the idea for your subscription box come about?
Quite simply, our existing customers asked for it.
What attracted you to the subscription box model?
It gives our customers an excellent opportunity to build a collection of our products with ease.
How did you validate your idea and test the market?
Our existing Powertex product is very popular, and the launch of our subscription box was in response to many requests we received - our market was ready and waiting!
How did you acquire your first customers?
We notified all our existing customers that we were launching a subscription box and went from there!
Did you raise any seed or investor funding to help you grow?
How long have you been running now and what are your most successful achievements and milestones so far?
Our business has been running for five years now and we have an active group of over 100 trained and certified tutors who are passionate about teaching Powertex workshops.
Our biggest achievement to date was launching our exclusive Powertex Garden Party event last year, which sold out, and will now become an annual event. Our subscription box is only in its second month and we are proud of it!
With the rise of new boxes launching all the time, what do you see as your USP that sets you apart from your competitors?
Our core product, Powertex; it is unrivalled.
How does your business continue to find new and exciting products to keep your customers engaged and excited every month?
We are a company that invites creators and artists of all disciplines, we are never short of new and innovative ideas. We also have a design team of incredible artists, who constantly create new ideas which we share with our customers via our wonderful free online magazine and blog.
Have there been any particularly pivotal moments so far that have required you to make changes to how you operate?
We constantly evolve, we are not a company that stands still but no one pivotal moment stands out!
How large is your team? What type of roles do they have?
We have a team of eight, who run the administration and logistical side of the business include packing. We then have ten members of the design team and over one hundred certified tutors around the UK.
Across all operational areas of your business, what do you manage in-house and what do you outsource to external suppliers to support you with - and why is this?
Everything is managed in-house, we are very proud of this!
What types of challenges do you face with fulfilment, delivery and customer service?
We try to be as transparent as possible at our head office, and the core team are visible on social media, so they are all familiar with our customers and their challenges. We do not outsource anything except our courier service so we are 100% self-reliant - we see this as a good thing.
How do you see the subscription box industry is evolving and what do you believe are going to be your biggest challenges over the next 12 months?
Our biggest challenge is letting new and potential customers know about us; Powertex is still a relatively unknown product though once it is discovered, it's addictive.
What do you enjoy most about running your subscription box business?
The excitement, anticipation and deep joy they bring our customers. We especially love seeing what our customers make with each month's box.
What excites you about uOpen, and how do you see the marketplace featuring in your business' future?
We love the diversity and professionalism of uOpen, we feel with their support we can really concentrate on bringing a range of Powertex subscription box products to the market.