How To Keep Your Existing Customers
The age old notion that it’s - ‘cheaper to retain customers than acquire new ones’ - have never been so prevalent for subscription box businesses. Stacey Cann, independent subscription marketing expert and trainer, explains the importance of retaining existing customers, the typical customer lifecycle and shares her top tips on how to encourage loyalty and avoid churn. You can catch Stacey’s full presentation in the video or read the full transcript below.
Stacey Cann
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A subscription marketing expert, Stacey has a wealth of experience working with some of the UK’s largest subscription businesses, including BT Sport. Now also part of the specialist Jellyfish Training team, Stacey helps subscription businesses to drive increased subscription volumes and more importantly, improve retention rates.

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