Subscription boxes are a great business that can develop a really loyal customer following over time. But with the market becoming saturated it can be difficult getting your product out there to the world...that’s where PR comes in.

At Motive PR we often get clients in this industry who are looking to use our expertise to introduce new customers and gain brand awareness.

It’s safe to say we know what we’re doing, and we use tools like case studies and media reach outs to get our clients in some of the most credible publications out there.

Let’s take a closer look and see how PR helps subscription box businesses:

People buy from people and using customer case studies is a really great way to show the world what your service offers and why other customers love it!

We’ve used case studies for our clients before and a really great example is the one for MuscleFood who sell high-protein food and snacks.

One of their customers was a determined scaffolder who lost 9 stone in a year after following MuscleFood’s meal plan!

We used this case study to create brand awareness and it led to a full write up for MuscleFood on the Daily Mail - definitely great exposure!

Our experience has meant that we’ve been able to build some great relationships with the media and journalists.

With that being said, sometimes we’ll reach out to these contacts and see if they’re interested in any samples or free trials to review and include in their publication.

We also take the time to research other journalists in your field to expand our reach and pitch your products. For example, if you’re a gardening business, we’ll reach out to contacts at places like Home and Garden.

This is something we did with our client TheVeganKind.

After reaching out to the media we secured their product in one of The Sun’s round-up reviews.

Effective use of social media and influencers can generate some really great results.

Influencer culture has become so powerful with thousands of people purchasing products recommended by their favourite YouTubers, Instagramers and Tik Toker’s.

With the amount of influencers out there you’re bound to find one that relates to your product and sending it over to them can help generate traffic and interest towards your subscription box.

Some really great opportunities can come from this, you may find that an influencer really loves your product and could become a potential brand ambassador, regularly featuring your products in their content.

Hopefully, these tips have helped showcase just how much PR can help a business.

If you want to find out more about subscription box PR, you can enquire with us and the Motive team are always happy to have a chat on what might work for you.